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John Battelle EXPLOITING CHAOS Testimonial

— August 27, 2009 — About
At the forefront of media is the highly respected and accomplished John Battelle, the co-founder of WIRED and BoingBoing as well as the founder of Federated Media. Educated in Anthropology and Journalism, Battelle is a source of great insight for those part of the online community.

John Battelle’s book, “The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture,” delves deep into how Google has changed the face of business as we know it.

Now, with the release of Jeremy Gutsche’s book, EXPLOITING CHAOS, John Battelle endorses this “visually spectacular and engaging” guide to spark innovation in our current time of transition and change.
Trend Themes
1. Media Disruption - This trend presents opportunities for businesses to explore new ways of delivering and consuming media content, such as interactive and personalized experiences.
2. Tech-driven Business Transformation - This trend emphasizes the importance of leveraging technology to drive innovation and transform traditional business models.
3. Innovation in Transition - This trend highlights the need for companies to embrace change and actively seek out opportunities for innovation during times of transition.
Industry Implications
1. Digital Media - The digital media industry can capitalize on the trend towards interactive and personalized content experiences, offering new ways for audiences to engage with their content.
2. Technology - The technology industry presents numerous opportunities for disruptive innovation, as advancements in technology continue to reshape the way businesses operate.
3. Consulting - The consulting industry can help businesses navigate through periods of transition, providing guidance on strategic innovation initiatives to ensure long-term success.
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