Get your swim trunks on because the Johanna Jonsson August 2011 Madame Germany editorial splashes into summer with striking style. The shoot features unusual, form-fitting styles ready for either summer or fall that strike a balance between modern elegance and retro chic.
The body of colors used move from neutrals to mustard yellows and offer a diverse array of shapes and textures. Shot in a swimming pool stadium, the unusual shoot does not feature any swimwear, yet Johnson does not look out of place. The avant-garde editorial was shot by Angie Gassner & Thomas Maile for the spread entitled 'Deux Pieces.'
Implications - Fashion photography is most appealing to consumers when the styles interact with settings that compliment and oppose them simultaneously. The relationship between the subject and her surroundings is equally as important to the visual appeal of a shoot as the relationship between the subject and the clothes.
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Concept: Johanna Jonsson August 2011 Madame Germany
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Segment: Females, 18-55
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