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Nike released a new viral video to promote its new Nike Free 5.0 running shoes. The promo vid was presumably filmed in a boot camp-like setting called Bear Butte Camp. There, a group of campers take on the challenge of showing just how free and natural the sneakers feel by jogging up and down the camp’s grounds completely naked. The 2-minute video shows the nude runners in action. The frontal shots, however, are fuzzed out and we only get to see some well-rounded bare bottoms.  Camp Philosophy:
“At Bear Butte Running Camp, we take a less-is-more approach to training. We strip away the boundaries and comforts of modern society in order to embrace the inherent benefits of natural running, and use those benefits to become faster, stronger, better athletes.
Camp attendees will receive group and individual instruction in all facets of distance training and racing, with emphasis on gradually improving performance through motivation, hard work and natural motion.
To enhance personal and athletic growth, campers must be willing to shed, at least while at Bear Butte, urban conveniences not found in the great outdoors (i.e., cellphones, television, mp3 players, shorts).
(insidenikerunning.nike)References: insidenikerunning.nike Filed In: |
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