Nike's Bear Butte Running Camp Promo for Nike Free 5.0

By: lourdes sanchez bayas - Published: • References:
Nike released a new viral video to promote its new Nike Free 5.0 running shoes. The promo vid was presumably filmed in a boot camp-like setting called Bear Butte Camp. There, a group of campers take on the challenge of showing just how free and natural the sneakers feel by jogging up and down the camp’s grounds completely naked.  

The 2-minute video shows the nude runners in action. The frontal shots, however, are fuzzed out and we only get to see some well-rounded bare bottoms. Stats for Jogging in Only Sneakers Trending: Older & Buzzing
Traction: 9,357 clicks in 301 w
Interest: > 3 minutes
Concept: Jogging In Only Sneakers
Related: 55 examples / 42 photos
Segment: Males, 18-35
Comparison Set: 20 similar articles, including: men vs. women challenge ads, hilarious indoor tennis battles, and dramatic sports commercials.