The JoeyBra Provides a Discreet Place for Belongings

By: Meghan Young - Published: Apr 30, 2012 • References: kickstarter & fancy
There is a reason why women, especially in movies, have been known to pull out slim items from their undergarments, it is a discreet place to store valuables; the JoeyBra takes advantage of this discreetness by introducing a pocket in the design. Located in the JoeyBra's side strap, this pocket can hold the usual suspects including cash and cards as well as bulkier items like iPhones.

Designed by two students at the University of Washington, Kyle and Mariah, the JoeyBra was created after 95% of 200 young women surveyed revealed that they have trouble finding a convenient place for their belongings when they go out. Boasting a simple tweak, the JoeyBra allows them to hold their own belongings. Stats for Hidden Pocket Undergarments Trending: Older & Chilly
Research: 2,929 clicks in 211 w
Interest: 1.2 minutes
Concept: JoeyBra
Related: 70 examples / 54 photos
Segment: Females, 18-55
Comparison Set: 26 similar articles, including: romantic nude lingerie, lingerie chain luxury lines, and tropical trio lookbooks.