The Joel McHale Nintendo 3DS ad takes blatant jabs at the viral video industry and the typically ridiculous content that ends up getting mega-hits on the Internet.
Supermodels, life-sized versions of Mario and Luigi and a slew of prominently placed Nintendo logos make their way into the video, which stars the comedian and star of the TV series Community.
Making multiple jokes about companies that attempt to make commercials that appear to be organic or subtle in their selling method but fall way short of the mark, the video is indicative of the way that viral content tends to be more successful in garnering web traffic and buzz for a product than traditional advertising.
Making fun of the viral video fad that has hit the ad industry like a tidal wave, the video rhymes off the features of the video game console (far from subtly) and, kicking an intern in the groin, the ad ends up entering the viral, non-traditional realm of advertising -- whether intentionally or not.
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