Photographer Joe Lally lenses the 'Swinging' editorials for the online publication Common&Sense. The photo series boasts nostalgic colors and flattening hues that make the subjects more human. The models are a group of super studs, adorned in dapper, while somewhat scant attire. The digital manipulation of the shoot makes the curation of babes memorable and engaging. The monochromatic effect is reminiscent of both dream-like states and nights spent raving.
The shoot was outfitted by stylist Matthew Ellenberger, who focused on modern silhouettes. The editorial frequently presented cuffed pants and high-hemmed shorts.
The Japanese-based publication Common&Sense avoids catalog looks and drives to curate the zeitgeist of fashion, music, art and culture. The result is stunning photography and styles that are hard to resist.
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Concept: Joe Lally
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