This Joe Fresh Store Display Promotes the Company's Clean Branding

By: Jana Pijak - Mar 24, 2016
References: facebook & arraymarketing
Merchandising and marketing company array created this minimalist Joe Fresh store display for lifestyle retailer Loblaws. In addition to stand-alone store locations and designated spaces inside Loblaws stores, Joe Fresh is also known for its accessory and beauty range -- separately merchandised at Loblaws beauty aisles.

This minimalist sunglasses display boasts a bright white backdrop and is accented with familiar Joe Fresh signage, presented in a neon orange hue and block letters. This multi-functional POP unit by array spotlights the brand's sunglasses collection and mimics a similar unit that holds company's jewelry range.

In addition to storing products that can be easily accessed by shoppers, this Joe Fresh store display also features lightbox panels on each side that effectively promote new beauty releases.