Abused Blow-Up Dolls 2 - Jobzonen.dk’s Shock Campaign (GALLERY)

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mediterranean
On: May 23, 08
356 Trends
106 Comments


Abused Blow-Up Dolls 2 - Jobzonen.dk’s Shock Campaign (GALLERY) [Edit]


Abused Blow-Up Dolls 2 - Jobzonen.dk’s Shock Campaign (GALLERY)
Abused Blow-Up Dolls 2 - Jobzonen.dk’s Shock Campaign (GALLERY) 2
Abused Blow-Up Dolls 2 - Jobzonen.dk’s Shock Campaign (GALLERY) 3




Abused Blow-Up Dolls 2 - Jobzonen.dk’s Shock Campaign (GALLERY) 1,345 Views - Click for Gallery

What a horrible concept to promote a job search site! The ad communicates that seeking a new job by joining Jobzonen.dk is a good way to leave a disatisfying job, which is OK. However, depicting the unhappy worker as a blow-up doll with bruises and black marks is pushing it way too far. If you are in a job where you are sexually harassed and physically abused, you need to contact the police, not join a job search community!

The awful campaign, which was created by Dentsu ad agency in Beijing for the Danish site (I guess no agency in Denmark went with the idea, so they had to go all the way to China!), consists of three prints featuring bruised and beaten dolls with bloody noses, black eyes, and various injuries.

I am appalled by the use of serious topics such as sexual/physical abuse to market a job search site.

This is actually the second time we’ve featured blow-up dolls. The first can be seen below.

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This campaign easily joins the two below in my top 3 of worst ads trivializing serious issues:

14693_1_120.jpeg align=right hspace=5 vspace=2 border=0 Controversial Support Bra Ad - Running Free (GALLERY)

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14094_1_120.jpeg align=right hspace=5 vspace=2 border=0 Winter 2079 - Global Warming Ad Gags by Go Shout (VIDEO)

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Read More: jobzonen.dk   Via: adsoftheworld  


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Comments:


That's seriously shocking. I'm disturbed.

By: Bianca Bartz on May 23, 08 | 3567 Trends | 822 Comments

@ Med its all metaphorical. In very, very bad taste. Yes. But metaphorical nonetheless. The visual rhetoric however, is indeed beyond appalling.

By: lourdes sanchez on May 23, 08 | 981 Trends | 149 Comments

Lourdes, all ads are metaphorical. But there are some metaphors that cross the line and abuse the creative freedom. Using the topic of sexual and physical abuse in this light is surely one of them.

By: mediterranean on May 23, 08 | 419 Trends | 106 Comments



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