The black and white Joaquim Ruiz Millet Manuscrit Rug is a bold, beautiful and fascinating piece. The scribbled writing is an enlargement from an actual page of the famous Spanish writer's novel and features the words to a romantic poem. The text is in his very own handwriting, giving this floor covering a personal touch.
The Joaquim Ruiz Millet Manuscrit Rug is a functional and brilliant artistic canvas.
Implications - In a day and age where consumers are inundated with advertising at every turn, one of the best ways a company can ensure a connection with the public is by investing in advertising that features a strong human component. Images from the company's office, pictures of actual consumers enjoying the product, or a handwritten letter from an executive are just some ways a company can humanize themselves to consumers.
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Concept: Joaquim Ruiz Millet Manuscrit Rug
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Segment: Neutral, 18-55
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