Fierce Cozy Fashions
Offering big sweaters and warm coats, the line allows you to dress your best while having you feel like you're sitting cozily by a warm fire. Details like a perfectly orchestrated stringed mess make the designs in the JNBY Woman AW 2011 line appear as high couture pieces.
Stay cozy this fall while turning heads with this collection.
Implications - Consumers are looking for a mixture of comfort and style in their purchases. Designs that feature a fashionable aesthetic while staying cozy appeal to those who don't want to sacrifice either one. In order to increase their number of sales, a company could focus on combining these two styles in all their products.