The Unidrill by Jiyoun Kim is here to make all of your drilling problems go away (well, maybe not all problems).

Featuring a guide which enables you to not put in anymore crooked screws, a handle that rotates 90 degrees (which makes it 'lefty friendly') and an all-around design which will turn any handicapped handy man into a regular Bob Vila, the Unidrill by Jiyoun Kim is a perfect fit for any tool shed.

Implications - Customers are consistently more attracted to items that simplify arduous tasks and make everyday jobs easier. Companies can appeal to a large market of elderly and physically impaired buyers by creating products that allow them to remain independent, by making previously difficult work manageable.