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The Unidrill by Jiyoun Kim Makes Crooked Screws a Thing of the Past

By: Brian G Randles - Published:   Updated: Aug 16 2011 • References: jiyounkim & yankodesign
The Unidrill by Jiyoun Kim is here to make all of your drilling problems go away (well, maybe not all problems).

Featuring a guide which enables you to not put in anymore crooked screws, a handle that rotates 90 degrees (which makes it 'lefty friendly') and an all-around design which will turn any handicapped handy man into a regular Bob Vila, the Unidrill by Jiyoun Kim is a perfect fit for any tool shed.

Implications - Customers are consistently more attracted to items that simplify arduous tasks and make everyday jobs easier. Companies can appeal to a large market of elderly and physically impaired buyers by creating products that allow them to remain independent, by making previously difficult work manageable.

Stats for Infallible Drill Devices Trending: Older & Mild
Traction: 4,861 clicks in 222 w
Interest: 4 minutes
Concept: Jiyoun Kim
Related: 52 examples / 40 photos
Segment: Males, 18-55+
Comparison Set: 19 similar articles, including: transformer vacuums, multi-purpose man gadgets, and tape measure lamps.