Rockstar

The Jägermeister Ad Perfectly Shows How It's the Bros' Choice of Drin

By: Farida Helmy - Published: Mar 19, 2014 • References: jager and adweek
All about the bro love, the new Jägermeister ad shows us there's much more to the drink than the Jägerbomb.

Acknowledging that it is an alcohol brand and not some sophisticated lifesaving product, the Jägermeister ad creates a compelling story about friendship and epic adventures.

The 'Journey to Surf' spot created by London agency The Red Brick Road highlights the fact that Jägermeister is the shot of choice for bros. And it did so so brilliantly in this spot, which takes us on an adventure with a group of guy friends embarking on macho bonding experiences. Full of difficulties they overcome with high fives and masculine perseverance, the excursion comes to an end with the bros celebrating their crazy journey with shots of Jäger.