Robyn to Play at JFK Terminal 5 for JetBlue Passengers on June 20
Marissa Brassfield — June 15, 2011 — Marketing
References: evitalephotography & pitchfork
On June 20, Swedish pop sensation Robyn will perform at JFK Terminal 5 as a part of JetBlue's concert series called Live From T5. You can't buy tickets for this show on Ticketmaster, however; it's only open to ticketed JetBlue customers and contest winners.
The Live From T5 series at JFK Terminal 5 has already featured musical heavyweights like Taylor Swift, Sarah McLachlan and Raphael Saadiq. The initiative is the latest in JetBlue's efforts to create an unparalleled customer experience throughout a traveler's day. The JFK date is a part of Robyn's upcoming world tour.
The opportunity to see Robyn perform live at the airport almost makes the hassle of security screenings and potential flight delays worth scheduling a trip through JFK.
The Live From T5 series at JFK Terminal 5 has already featured musical heavyweights like Taylor Swift, Sarah McLachlan and Raphael Saadiq. The initiative is the latest in JetBlue's efforts to create an unparalleled customer experience throughout a traveler's day. The JFK date is a part of Robyn's upcoming world tour.
The opportunity to see Robyn perform live at the airport almost makes the hassle of security screenings and potential flight delays worth scheduling a trip through JFK.
Trend Themes
1. Airport Concert Series - Companies can host concerts at airports to create a unique customer experience for travelers.
2. Exclusive Customer Perks - Offering exclusive perks like access to airport concerts to loyal customers can increase brand loyalty.
3. Celebrity Endorsement Promotions - Companies can leverage celebrity endorsements by featuring musicians in airport concert series or other promotional events.
Industry Implications
1. Airline Industry - Airlines can create airport concert series to differentiate their brand and improve customer satisfaction.
2. Entertainment Industry - Music artists and event promoters can collaborate with airlines to host airport concerts featuring popular musicians.
3. Hospitality Industry - Hotel chains near airports can partner with airlines to offer exclusive access and packages to airport concerts that can boost customer loyalty.
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