Amber Dream's Jewelry Store Displays Include Wall Pegs and Mock Trees

By: Laura McQuarrie - Jul 7, 2015
References: retaildesignblog.net & retaildesignblog.net
As a brand that strives to combine the whimsy of Asian culture with luxurious Nordic design, this pairing is most apparent in Amber Dream's jewelry store display fixtures.

At the center of the shop situated in Helsinki, Finland, there's a standing jewelry tree, where products are delicately perched on mock branches. Another arresting fixture in the space is a wall display that's set up using a variety of pegs and shelves, leaving ample room for the unit to be reconfigured as much as needed.

While these kinds of displays leave jewelry pieces out in the open, the more precious pieces are protected by closed cabinets and safely kept away from the main showroom, concealed by wooden partitions.