This Jaff Jewellry Shop Design Imitates Being Inside a Wedding Cake

By: Laura McQuarrie - Jul 28, 2015
References: retaildesignblog.net
In order to entice young shoppers into its flagship Renaissance-style building in Harbin, China, Jaff Jewellery came up with some fresh jewelry shop design ideas for the interior.

One of the most novel parts of the design is the bridal rotunda, described as an "explosion of roses" that evokes the feeling of being inside a wedding cake. Inside this round room, shoppers are able to peek into wall displays that share heartwarming stories of love. Off of this space, there is also a romantic Cakes and Roses cafe for light refreshments.

Despite being housed in a 1920s building, the jewelry shop design is brought into this century with QR codes, interactive screens and central stations that appeal to the way many young visitors like to explore the accessories within the shop.