After Beyonce announced her pregnancy in the most adorable way ever during her 2011 MTV Video Music Awards performance, stars now have to up their game when revealing exciting news to the press, which is exactly what happened with the Jessica Simpson mummy costume photos.
The former reality TV star, singer and current queen of the world of celebrities turned designers, announced her pregnancy by tweeting a photo of herself dressed as a mummy for Halloween, holding her visibly occupied belly, with a caption saying "It's true! I am going to be a mummy!" Get it?
The Jessica Simpson mummy costume may just be the cutest pregnancy announcement in celebrity history. Sorry, Beyonce, but Simpson takes the cake on this one.
Stats for Clever Celebrity Costume Reveals
Trending: Older & Chilly
Research: 6,265 clicks in 238 w
Interest: 1.3 minutes
Concept: Jessica Simpson Mummy Costume
Related: 98 examples / 75 photos
Segment: Females, 12-35
Comparison Set: 36 similar articles, including: makeup-free covers, unretouched nudetorials, and dasiy duke campaigns.
Clever Celebrity Costume Reveals
More Stats +/-
Dasiy Duke Campaigns
Odd Glittering Gowns
Eclectic Celeb Collections