GLOBAL TV: JEREMY GUTSCHE ON VIRAL VIDEOS
In the quick Global TV clip above, you'll see Jeremy Gutsche discuss the prevalence of viral videos and why they have become so popular.
Implications - Gutsche talks about the fact that making a video in this day and age has never been easier due to all of the new technology. Also, sharing your videos with the world is just as easy because of unique video-based websites like YouTube. It's impressive because you get to take a look at items that were not created by news stations or paid camera crews, providing a great way to take a real look into consumers' minds.