Canada AM: Jeremy Gutsche Discussing Potentialists

By: Marissa Brassfield - Published: Dec 12, 2009 • References: ctv
If you watch Canada’s AM show, you probably saw a familiar face a few weeks ago, as Jeremy Gutsche of Trend Hunter made an appearance to discuss the rise of "potentialists." These individuals, identified in a recent American Express survey, have come out of the recession with a renewed interest in pursuing personal enrichment rather than financial or career growth.

According to the American Express study, 77% of Canadians value personal life experiences over their career, and 28% pursue "alternative avenues" to fulfill their potential. Jeremy Gutsche indicated that even individuals who didn’t lose their jobs or have a significant career change have been spurred on by the recession to reevaluate their life’s direction. Check out the full Canada AM clip above. Stats for Canada AM: Jeremy Gutsche Discussing Potentialists Trending: Older & Mild
Research: 2,484 clicks in 333 w
Interest: 4 minutes
Concept: Canada AM: Jeremy Gutsche Discussing Potentialists
Related: 40 examples / 31 photos
Segment: Neutral, 18-55+
Comparison Set: 15 similar articles, including: literary pop-up bars, sea urchin-inspired pavilions, and multi-person floating mats.