With minimal start-up costs and other factors making this entrepreneurial concept a more economical choice, businesses focused on the customization of products target consumers who are looking for services that can be personalized to their own needs.
While such items may cost more than their mass-produced counterparts, they’re still generally less expensive than luxury goods, according to Jeremy Gutsche, founder of TrendHunter.com, an online magazine that covers a range of emerging trends. Cash-strapped consumers may be seeking feel-good alternatives to items they can no longer afford, he says.
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