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Exploiting Chaos with the Trendhunter
For this episode of the Duct Tape Marketing podcast I talked about Exploiting Chaos with TrendHunter founder Jeremy Gutsche. TrendHunter is billed as the world’s largest network for trend spotting and innovation and the site is a terribly entertaining and informative place to spend some time.
Jeremy’s book – Exploiting Chaos – 150 ways to spark innovation during times of change – is a fun and engaging read. The book is filled with bold statements, images and tidbits along with stories that illustrate each point. I found it to be one of the more thoughtful books on the topic of innovation that I’ve read in a long time.
Pick any short chapter and you are certain to be inspired by the creative and sometimes risky thinking.