At the Creative Cities Summit in Lexington, Kentucky, Jeremy Gutsche sat down for an interview for 'One-to-One with Bill Goodman' from KET (one of the largest PBS stations).
In the interview with Goodman, Gutsche discussed key topics from his book, EXPLOITING CHAOS: How to Spark Innovation During Times of Change. He talked about how to cultivate infection, as well as the importance of creating cultural connections with consumers during times of change.
Gutsche also discussed the top trends of 2010, including Unservice, Peacocking and Next Besting, which centers on how consumers are eschewing traditional labels in favor of the next best thing.
Stats for PBS/KET: Jeremy Gutsche 25 Minute Interview
Trending: Older & Chilly
Research: 289 clicks in 307 w
Interest: 0.9 minutes
Concept: Jeremy Gutsche 2010 Trends Exploiting Chaos
Related: 55 examples / 42 photos
Segment: Neutral, 12-35
Comparison Set: 20 similar articles, including: automated indoor plant gardens, shape-shifting desks, and warped bamboo furniture.
Automated Indoor Plant Gardens
Warped Bamboo Furniture
Bridal Beauty Subscriptions
Levitating Magnetic Planters