Superstar

The Jelly App is Like a Socially-Connected Search Engine

By: Laura McQuarrie - Published: • References: itunes.apple & marketingpilgrim
Twitter’s co-founder Biz Stone recently launched the Jelly app, which is based on photo-sharing and learning. Jelly is designed to help people upload pictures of things they don’t recognize, or don’t know the names of, in the hopes that someone else out there will. Users can add context to their images by cropping them, zooming in and adding annotations to them within the app.

When a user uploads an image, such as one trying to identify a type of plant, notifications are submitted to people in their social networks and the user will also be notified when they get an answer.

Stone was inspired to create the Jelly app based on the idea of a social network-powered search engine. Search engines have answers for all sorts of questions, but this one uses pictures as the basis for its queries. Stats for Photographic Discovery Apps Trending: This Year & Buzzing
Traction: 1,516 clicks in 35 w
Interest: 0.5 minutes
Concept: Jelly App
Related: 72 examples / 55 photos
Segment: Neutral, 12-35
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