Stuck inside on a boring wintry night with liquor and jello lying around, the two decided to combine booze-filled gelatin with creative designs. The resulting imaginative and intricate Jello Shots are definitely tasteful.
Implications - No longer satisfied with products that simply complete a function, consumers are looking for items which also contain an artistic element. Everyday items that feature an attractive aesthetic are more appealing than practical ones. In order to grow its number of shoppers, companies could focus on this desire.