The Jefferson Hack and Tod SS13 Shoe Collection is Very London

By: Tia Clarke - Published: Mar 5, 2013 • References: todsnocode &
Visionary Dazed & Confused editor Jefferson Hack and Tods No_Code shoes have teamed up to create a range of loafers (that’s brogues in the Queen’s English). It’s no surprise that the results capture the ‘London look’ perfectly.

The range, entitled 'London Calling' is marketed to young, beautiful and hip artists and professional-creative types on the London scene. The laid-back, yet slick style captures the essence of the vibrant creative individuals that give London its energy and spirit. The style is also indicative of London’s reputation as a leader in cutting-egde fashion. 

The photo shoot features six London-based creatives from the world of music, art, film and fashion shot wearing the patent loafers in casual urban London settings. Stats for London-Inspired Loafers Trending: Older & Chilly
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Concept: Jefferson Hack
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Segment: Neutral, 18-55+
Comparison Set: 32 similar articles, including: multi-colored wingtips, excessively patterned footwear, and sophisticated tennis footwear.