This Jeep print ad encourages adventurers to get the most out of life. It cleverly suggests that by driving a Jeep that the question of stay or go is already answered and because of this it is a "true freedom of choice."
The placement of the imagery is brilliant. The picture features a Jeep checking of the "go" box. All of this is in the foreground of incredible scenery that suggests the Jeep has and the driver had been through a lot of adventure to get where it is. It does so with very concise and pithy copy that makes a bold statement. I enjoy how the question this Jeep print ad poses can be transferred to anything in life and therefore is very motivational.
Stats for Adventure Encouraging Auto Ads
Trending: Older & Mild
Research: 2,442 clicks in 159 w
Interest: 1.1 minutes
Concept: Jeep Print Ad
Related: 94 examples / 72 photos
Segment: Neutral, 18-55+
Comparison Set: 34 similar articles, including: movie tribute cars, vicious off-roaders, and go-anywhere suvs.
Adventure Encouraging Auto Ads
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