The Nudie Jeans Repair Shop is a Clever Concept Now Open in Shoreditch

By: Rebecca Byers - Apr 27, 2015
References: nudiejeans & superfuture
The Nudie Jeans Repair Shop in Shoreditch is an innovative concept shop from the denim brand. The second repair shop location from Nudie Jeans, the jeans repair shop is a great way to strengthen brand-consumer relations.

When asked, the brand explains, "if you sell a lot of cars, you're gonna need a lot of service stations." Clearly aware of the power of creating a relationship between the consumer and the product, Nudie Jeans is aiming to extend the lifespan of their jeans and in the process, create another opportunity for the customer to interact face-to-face with the brand.

By investing in the continued experience of past customers rather than merely worrying about wrangling in new ones, Nudie Jeans is building a resilient community of loyal fans.