If you've ever scratched your head in response to a retailer's confusing discount or sale, then you'll appreciate the JC Penny 'Nooo' campaign. The new campaign, created by agency Mother New York, pokes fun at how frustrating some discounts and pricing strategies can be, emphasizing that its own pricing and discounts are much simpler.
The JC Penny 'Nooo' campaign includes this funny commercial, which shows shoppers freaking out and yelling 'Nooo!' after seeing confusing sales promotions, such as a 43 percent discount at a 4 a.m. blowout sale, and weird pricing like $32.17.
In addition to the TV commercial, the JC Penny 'Nooo' campaign includes a Facebook game that asks you to participate in complicated discount situations, such as figuring out a really tough "complex shopping equation" or cutting out a coupon 78 times in order to get a 48-percent discount on a Nicole Miller handbag.
Stats for Frustrating Discount Campaigns
Trending: Older & Mild
Research: 1,256 clicks in 226 w
Interest: 1.6 minutes
Concept: Jc Penny Nooo
Related: 53 examples / 41 photos
Segment: Neutral, 18-55+
Comparison Set: 20 similar articles, including: interactive mcmarketing, clever coupon billboards, and online coupon trading.
Frustrating Discount Campaigns
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