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JC Penny 'Nooo' Commercial Pokes Fun at Confusing Sales

By: Katherine Vong - Published: Jan 26, 2012 • References: facebook and creativity-online
If you've ever scratched your head in response to a retailer's confusing discount or sale, then you'll appreciate the JC Penny 'Nooo' campaign. The new campaign, created by agency Mother New York, pokes fun at how frustrating some discounts and pricing strategies can be, emphasizing that its own pricing and discounts are much simpler.

The JC Penny 'Nooo' campaign includes this funny commercial, which shows shoppers freaking out and yelling 'Nooo!' after seeing confusing sales promotions, such as a 43 percent discount at a 4 a.m. blowout sale, and weird pricing like $32.17.

In addition to the TV commercial, the JC Penny 'Nooo' campaign includes a Facebook game that asks you to participate in complicated discount situations, such as figuring out a really tough "complex shopping equation" or cutting out a coupon 78 times in order to get a 48-percent discount on a Nicole Miller handbag.