Jazzercise Gets a Fresh Rebrand to Shake Its 80s Image

By: Laura McQuarrie - Jan 12, 2015
References: jazzercise & fastcodesign
In an attempt to rid Jazzercise of any ties to headbands, leotards, legwarmers and grannies, the brand recently got a fresh new look, inspired by the surge in popularity of similar activities like Zumba and CrossFit.

The brand's new identity boasts a workout that's "edgy, hard-hitting and modern," communicated with a fresh new logo that's literally leaning into the future of fitness. Sheppard Missett, Jazzercise Founder and CEO cleverly sums up the rebrand: "The old logo was all jazz and no exercise, and the new logo is no jazz and all exercise." The new severity of Jazzercise's identity means business, showing that it is a contender to be taken seriously in the fitness world, promising to whip the world in shape one song at a time.