The Jayne Moore-La Senza Lingerie Lookbook is a strong example of a company eschewing the conventions typically associated with its competitors to create a minimalist marketing campaign that is alluring in its simplicity.
The Jayne Moore-La Senza Lookbook features an extremely plain, greyish backdrop and Moore staring directly into the camera. Most lingerie ads consist of a model in a luxurious setting, or standing in front of an elaborate set. La Senza has made a clear choice to simply highlight their undergarments, hoping to draw in consumers with the quality of their product, not the lifestyle they're selling along with it.
And judging from this Lookbook, they succeed. The line is colorful, diverse, and sexy. All three are key components in distinguishing your product in a crowded marketplace. The Jayne Moore-La Senza Lookbook is a resounding success in those regards, click through the gallery to catch a glimpse.
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