Digital Potato Guts
Presenting the interiors of this classic toy, Jason Freely illustrates the seemingly realistic skeletal structure and organs of Mr. Potato Head. With an oversized skull and scrawny arms, even the shrunken bottom portion of his body is portrayed in keeping with the toy's original proportions.
Implications - Applying novel ideas to existing products often generates buzz among consumers. This is because consumers do not need to spend additional time in formulating a relationship to the product. Corporations can similarly introduce new ideas to consumers by masking it in familiar concepts that the general public are likely to accept.