Jason Eppink’s spoiler alert signs are meant to preserve the mystery and wonder that comes with taking public transportation. These signs warn people not to look up if they don’t want to know where they are going.
I will admit that riding random subways around the city does seem like fun. Tourists probably get a kick out of these signs; locals, not so much. When it comes to public transportation, knowledge is power.
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Research: 1,055 clicks in 295 w
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Concept: Jason Eppink
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Segment: Males, 18-35
Comparison Set: 30 similar articles, including: crowdsourced news photography, naughty ipad ads, and surreal subway murals.
Spoiler Alert Subway Signs
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