These Japanese School Bags Have Been Remade for Grown-Up Users
David Ingram — December 7, 2015 — Art & Design
References: tsuchiya-kaban.jp & spoon-tamago
This stylish leather backpack is a reimagined version of a popular Japanese school bag design usually intended for children.
The 'Otona Randsel' bag line is based on the 'Randoseru' style that traditionally is purchased for Japanese children on their first day of grade school. Leather workshop Tsuchiya Kaban has taken this slim Japanese school bag design, and given it a grown-up update featuring high-quality materials and craftsmanship. Available in either black or tan, each bag is made using a Italian 'Baketta' leather technique combined with contoured lines, adjustable shoulder straps and several functional pockets.
Combing nostalgia with style, these unique bags are capable of functioning in both formal and casual settings. Each bag is also made from a lightweight and supple leather that will acquire its own natural markings and details over time, making each backpack an entirely unique piece.
The 'Otona Randsel' bag line is based on the 'Randoseru' style that traditionally is purchased for Japanese children on their first day of grade school. Leather workshop Tsuchiya Kaban has taken this slim Japanese school bag design, and given it a grown-up update featuring high-quality materials and craftsmanship. Available in either black or tan, each bag is made using a Italian 'Baketta' leather technique combined with contoured lines, adjustable shoulder straps and several functional pockets.
Combing nostalgia with style, these unique bags are capable of functioning in both formal and casual settings. Each bag is also made from a lightweight and supple leather that will acquire its own natural markings and details over time, making each backpack an entirely unique piece.
Trend Themes
1. Adult-oriented School Supplies - There is an opportunity to create adult-sized variations of other school supplies like pencil cases and lunch boxes for consumers looking for nostalgic and stylish designs.
2. Upscaling Traditional Designs - Industries can take traditional and nostalgic designs, like the Japanese school bag, and upscale them with higher quality materials and sleeker designs for adult consumers.
3. Multi-functional Backpacks - Creating backpacks with multiple pockets and updated designs for both formal and casual settings could offer innovation opportunities for the backpack industry.
Industry Implications
1. Leather Goods Industry - The leather goods industry can take inspiration from Tsuchiya Kaban's use of high-quality Italian technique to create upscale versions of traditional items and cater to a new market.
2. Bag Industry - The bag industry can tap into the nostalgia market by reimagining classic designs with better functionality and materials for adult consumers.
3. School Supplies Industry - The school supplies industry can expand their target market by creating adult-sized versions of traditional school items for consumers looking for nostalgic designs in their everyday lives.
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