Like many Western practices and traditions, Halloween has caught on in Asian countries including Japan. Regardless of time of year, Tokyoites in particular enjoy dressing up. The city is one of the best for unique street style or outrageous fashion spotting, so Halloween is an occasion they use to their advantage.
Check out the gallery for some phenomenally creative Japanese costumes.
Implications - As globalization has essentially homogenized most first-world cultures, many of the citizens of these countries feel the need to participate in other cultures' holidays. This communal bonding experience not only brings the respective populations together, but nations as well. Corporations looking to capitalize on this pattern can market their wares as cultural bonding products.
Stats for Japanese Halloween
Trending: Older & Warm
Research: 29,081 clicks in 447 w
Interest: 4 minutes
Concept: Japanese Halloween
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: rapper-endorsed hostel campaigns, exclusive agent rewards, and farming kindergarten programs.
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