Implications - Putting an unconventional spin on a traditional product is a great way to harness the power of familiarity, but also shock consumers with a sense of originality. Companies should consider how to take ready available products and make slight alterations in order to gain attention from consumers.
Japanese Golf Balls that Change Color in the Sun
5,555 clicks in 451 w
More Stats +/-
Sci-Fi Accessory Editorials
Speedy Golf Courses
Modern Moroccan Fashion Editorials
Childlike Cloud Art
Japanese Golf Balls That Change Color In The Sun
By: Jeremy Gutsche - Published: Dec 2, 2005 Updated: Jun 16 2011 • References: henkaq
The only thing I don't like about golf is that my balls don't change color in the sun. (Yes, that reads funny). Finally, that problem has been solved by Henkaq, a Japanese company that has invented golf balls that change color when exposed to the sun. The balls are treated with a photochromic compound similar to the compound used in glasses that automatically tint.