The only thing I don't like about golf is that my balls don't change color in the sun. (Yes, that reads funny). Finally, that problem has been solved by Henkaq, a Japanese company that has invented golf balls that change color when exposed to the sun. The balls are treated with a photochromic compound similar to the compound used in glasses that automatically tint.
Implications - Putting an unconventional spin on a traditional product is a great way to harness the power of familiarity, but also shock consumers with a sense of originality. Companies should consider how to take ready available products and make slight alterations in order to gain attention from consumers.
Japanese Golf Balls that Change Color in the Sun
More Stats +/-
Top 100 Architecture Trends in 2016
Top 100 Photography Tech Trends in 2016
Asian-Inspired Food Branding
Live Music Exploration Apps
Ketogenic Coffee Creamers