Japanese Geeks Protesting Nothing? Edit
6.30 Akihabara Liberation Demo

There’s something intriguing about mass gatherings, so it should come as no surprise that we continue to see odd gatherings of Otaku (geeks) in the heart of Japan. 

This video from last Saturday was shot in the heard of Akihabara, Japan’s technology district (which I love).  The gathering is composed of Otaku, self-described as, “nerds, geeks, propeller-heads, techies, etc.” 

Our informant noted, “This was an attempt or simply an event by OTAKU to strike their appearance in front of wider public.  To convey their existence, to indulge their own inner minor threats? Who knows. The event was named under ‘6.30 Akihabara Liberation Demo’.  Their main thesis was to ‘FREE AKIHABARA’ and the event was gathered by three large sects; The 3L33T Otakuism Alliance, Revolutionary Moeism Alliance and the Revolutionary “Rejects” Alliance.  There question rises, why demonstrate? who knows. but one truth there is, no one can stop them now!”

Perplexing.

Or is it?  In the video, you’ll note Vending Machine Black, related to Vending Machine RED, who we’ve already featured.  Both characters are becoming loved and iconic… Both have the Coca Cola brand all over them… Clever.  Assuming the vending machines are driven by Coca Cola, they are a great example of a brand tapping into a culture… and empowering that culture.