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Japanese DJ Duo Higafa Uses Iconic Brand Shoes as Musical Instruments

By: Howard Wu - Published: • References: designboom & youtube
As a leader in athletic footwear and pop culture, the Nike brand continues to be synonymous with professional athletes and their product endorsements and now they have been endorsed by Japanese DJ duo Hifana. Their innovative commercials often include popular music help enhance shoe sales, but this particular youtube video is something a bit more unique.

By combining Nike shoes and music synthesizers, Japanese DJ duo Hifana has created a unique music video using sound effects generated by contorting and slapping run of the mill Nike shoes.

Photo Credits: Stats for Sneaker DJs Trending: Older & Buzzing
Traction: 4,754 clicks in 226 w
Interest: > 3 minutes
Concept: Sneaker DJs
Related: 72 examples / 55 photos
Segment: Males, 12-55
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