This Japanese Commercial Uses Beautiful Choreography for Promotion

By: Riley von Niessen - May 24, 2016
References: & hypebeast
'Eight' is an app that was created to help grown someone's business network, which the company has promoted wonderfully in this Japanese commercial.

The three-minute video follows people exchanging their business cards amongst each other, beginning with two people and eventually growing to 20. The Japanese commercial uses an entrancing choreography that makes the video feel less like an ad and more like a futuristic music video. With this drawing in the attention of viewers, the app itself is only shown at the very end of the video, revealing why the network of people has grown so quickly. This Japanese commercial effective because it is both beautiful to watch and shows the function of the app creatively.