The North Face's Japanese Collection Features an Editorial Campaign

By: Riley von Niessen - Oct 20, 2016
References: youtube & hypebeast
'UNLIMITED' is the title of The North Face's exclusive Japanese collection of outerwear -- which blends versatile and minimalist styles with functional components that'll withstand the elements.

In order to make this clear, the company created a commercial to go along with the apparel, where it depicts men and women going about their days. To begin, it starts off with a man who's sitting in a cafe, who's stylish jacket is zoomed in on to note its elegant features. The camera then turns to a professional-looking woman who's also dressed in The North Face's Japanese collection.

Next, it pans to a selection of other subjects, who wear the clothing while they wander the street's markets, explore the outdoors and much more -- working to instill the idea that UNLIMITED can be easily integrated into one's wardrobe for just about any occasion.