This Domino's Pizza App Utilizes a Popular Japanese Anime Character

By: Ian Andrew Panganiban - Published: • References: itunes.apple & kotaku
The Japanese must love Hatsune Miku because Domino's Pizza just made a new Japanese app starring her. It's always a tricky deal when western companies try to break into the Asian market, but Domino's Pizza seems to have a good grasp on their target audience.

The app called, 'Domino’s App feat. HATSUNE MIKU,' is quite a spectacle for those who are into anime and kooky Japanese pop culture. The Japanese app features a social camera function that enables a customer to have their pictures taken with Hatsune Miku, but the real fun part about it is that it produces real-time live concerts with Hatsune Miku. In order for a customer to access the concert app, they'll need to have a specially designed Domino's Pizza box where the concert stage is set, which is a clever ploy on Domino's side. Stats for Pizza-Ordering Anime Apps Trending: Older & Average
Traction: 562 clicks in 80 w
Interest: > 3 minutes
Concept: Japanese App
Related: 52 examples / 40 photos
Segment: Females, 12-55
Comparison Set: 19 similar articles, including: crowdsourced pizza opinion ads, personalize your pizza online, and pizza-ordering apps.