Prodigy

Japan Tobacco's Line Ads

By: Howard Wu - Published: • References: inventorspot
Anti-Smoking public service ads by a tobacco company?  These ads are among the 70 PSA posters, produced by Japan Tobacco, all of which are in the same style of green and white line-drawing art.

One must wonder about the intent of such ads, as conventional thinking would clearly indicate that such ads would have a negative effect on cigarette sales.  However, with success of several other mass-market advertisements emerging from the Japanese business world, I will reserve judgment on this one. Stats for Anti-Smoking Ads by a Tobacco Company Trending: Older & Mild
Traction: 11,466 clicks in 337 w
Interest: 4 minutes
Concept: Anti-Smoking Ads By A Tobacco Company
Related: 87 examples / 67 photos
Segment: Neutral, 18-55
Comparison Set: 32 similar articles, including: hot sauce sommeliers, cheeky road signs, and pop restaurant packaging.