The Jana Knauerova Fallon Spring 2011 lookbook features layers of chunky accessories and vibrant colors. The model works the brilliant wardrobe with racy red lips and strong eyebrows.
Stylist Taylor Tomsi chose brightly colored knits and stacked on large bracelets and necklaces for a street-stopping look. The result is a perfect blend of modern rebellion and retro chic. The Jana Knauerova Fallon Spring 2011 campaign was shot by Sharif Hamza.
Implications - Consumers in modern society are no longer looking for simple styles to blend in with. Products featuring a bolder aesthetic are appealing to those who want to make a statement with the ensembles they put together. Companies trying to increase their appeal could focus on this when coming out with their newest items.
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Concept: Jana Knauerova Fallon Spring 2011
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Segment: Females, 18-55
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