Jan Vormann Uses Toys to Fix Cracks for 'Dispatchwork Berlin'

By: Rachel Bowman - Published:   Updated: Jul 21 2011 • References: janvormann & psfk
Jan Vormann is healing old structures with LEGO blocks, of all things. His exhibit "Dispatchwork Berlin" has him filling cracks in monuments and buildings with brightly colored LEGO blocks.

Some of the holes being filled were caused by bullets during World War 2, making the use of LEGO even more imaginative. Jan Vormann is doing a great job of fixing something sad with something so positive and fun! You’ve gotta love that.

Implications - Consumers in modern society face so many stresses that they are beginning to look for relief in their purchases. Products that feature a whimsical aspect are attractive to those who want to forget their responsibilities for a moment. In order to attract a wider audience, companies could focus on this. Stats for LEGO Caulking Trending: Older & Chilly
Traction: 5,941 clicks in 350 w
Interest: 4 minutes
Concept: LEGO Caulking
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
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