Superstar

Jamie Oliver Product Branding Turns Gourmet into Everyday

By: Amelia Roblin - Published: Jan 26, 2011 • References: jamieoliver and pearlfisher
Good food is the key to the hearts of many, but when faced with cooking for oneself, Jamie Oliver product branding takes care of the culinary seduction at the grocery store.

With the help of Pearlfisher UK, the internationally renowned chef has a colorful and eclectic range of consumables inside and out. The whimsical boxes and jars dress food and kitchen wares with playful and literal logos that make Jamie Oliver product branding as delicious to the eyes as the goods are to the taste buds.