James Franco 7 For All Mankind Videos Offer Vintage Feel

Actor James Franco has directed a series of 10 video vignettes for the designer jeans brand 7 For All Mankind (or Seven).

One of the 10 James Franco 7 For All Mankind videos will be posted on Seven’s YouTube channel each week starting mid-February. According to Franco, the videos—which were shot along the Pacific Coast Highway—offer a ‘70s vintage feel. He describes, “They feel like they are from a different era, which I think really fits with the new line that Seven had in the shoot — a lot of cool denim tops and jeans.”

The James Franco 7 For All Mankind spots won’t air until Feb. 15, but the brand and its creative agency Lipman have released a behind-the-scenes teaser video that showcases Franco shooting the scantily clad Seven models, which includes model Lily Donaldson.