With the trailer for the new James Bond 007 Skyfall being released, the people over at Coke Zero have put together a video called ‘Unlock the 007 in You,’ and it has gone viral.
The video was created as part of Coke Zero’s new campaign to give away tickets to see the launch of the new Skyfall movie. Strangers walked up to a Coke Zero vending machine and were then invited to particpate in a mad dash to win the tickets.
This entire stunt was filmed and there are several obstacles that were cleverly placed along the way. Contestants had to jump over fallen oranges, run around giant plates of glass and dodge a women walking several small dogs all before 70 seconds was up. Once contestants reached the end, they then had to sing the theme song in order to win the tickets.
The whole video is very humorous and it is a really great way that the James Bond franchise and Coke Zero are promoting their products.
Stats for Viral Movie Mad Dashes
Trending: Older & Buzzing
Research: 2,588 clicks in 182 w
Interest: > 3 minutes
Concept: James Bond 007 Skyfall
Related: 83 examples / 64 photos
Segment: Males, 4-55+
Comparison Set: 30 similar articles, including: secret agent soft drinks, bestselling beverage rebranding, and heart health beverage campaigns.
Viral Movie Mad Dashes
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