James Bennett Illustrates Humorous Mistakes for ‘Shamir’

By: Anne Booth - Published: Sep 19, 2013 • References: &
James Bennett combines his talents within advertising, drawing and illustration to create a hilarious advertising campaign for ‘Shamir Lens’ called ‘Eye See.’ The ads look at the mistakes that can be made if someone does not have proper lenses for their glasses.

Some of the ads show a woman applying her makeup all over her face, as she is not able to see properly out of her own glasses. To the left of the photo, a woman stares in horror at the clown-like makeup application. There is also an illustration where a man with a beer belly is being taken to the maternity entrance of the hospital, rather than the pregnant woman behind him.

These James Bennett ads will make you laugh until your belly hurts, as they show exaggerated examples of how dangerous improper lenses can really be. Stats for Confounding Lens Campaigns Trending: Older & Chilly
Research: 126 clicks in 140 w
Interest: 0.9 minutes
Concept: James Bennett
Related: 90 examples / 69 photos
Segment: Neutral, 18-55
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