The Jala PRT Campaign Brings Awareness to Domestic Worker Abuse

By: Meghan Young - Published: Apr 24, 2012 • References: ogilvy & ibelieveinadv
At first, the Jala PRT campaign may seem like a humorous take on cleaning supplies. That is until the viewer takes a closer look at the tormented faces of the people being wrung out, figuratively and literally, by their abusive employers. The ad campaign brings light to the sad occurrence of domestic worker abuse.

The Jala PRT campaign was created by Ogilvy, an ad agency based in Jakarta, Indonesia. As the National Network for Domestic Workers Advocacy, Jala PRT fights for their most basest of rights, ensuring that they are treated with the respect that they are entitled to as human beings.

Photographed by Handri Karya, the eye-opening Jala PRT campaign was creative directed by Gary Caulfield. Stats for Wrung-Out Cleaner Ads Trending: Older & Mild
Research: 3,936 clicks in 213 w
Interest: 4 minutes
Concept: Jala Prt Campaign
Related: 44 examples / 34 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: animal-shaped hinge ads, backwards movie ads, and dog-sucking vacuum ads.