Jake Singer's Granadilla Campaign Features a Groovy Holiday

By: Vasiliki Marapas - Jan 29, 2015
References: jakemichaelsinger & itsnicethat
Jake Singer's artistic preoccupation with architecture and spatial arrangements hasn't kept him from dabbling in the art of fashion photography.

In fact, the South African artist often partakes in fashion projects with his friends. Despite describing this practice as "casual," the finished product is always glossy and polished. Take, for instance, the Granadilla campaign that Singer recently worked on (the label is owned by two of his friends). Singer explains his direction for the shoot was a "groovy holiday break." Judging by the final images, it's safe to say that Singer was successful in pulling off a "far-out" vacation.

The retro vibe of these images is bolstered by a strangely surreal quality, making the viewer feel as though perhaps they have wandered into an entirely new dimension.