The Jager Chapel Was a Romantic Activation Hosted in France
Rebecca Byers — June 22, 2017 — Marketing
References: wadmag & lifeandstyle.fr
The Jager Chapel was an imaginative brand activation hosted in February in Paris, France in order to celebrate the St. Valentine's Day season. The over-the-top event production took place over a number of days at Le Grand Rivage and took inspiration from the culture of Las Vegas weddings and Elvis Presley.
The Jager Chapel is an impressive brand activation that embeds the brand in a holiday that consumers may not have previously associated the brand with. The pop-up chapel-themed event series took place at Le Grand Rivage in Paris each Friday evening in the month of February and invited visitors to try out the pop-up's signature cocktail, the Jäger Stag, which featured chilli and grapefruit. The interactive pop-up bar is sure to delight brand fans and potentially inspire new ones.
The Jager Chapel is an impressive brand activation that embeds the brand in a holiday that consumers may not have previously associated the brand with. The pop-up chapel-themed event series took place at Le Grand Rivage in Paris each Friday evening in the month of February and invited visitors to try out the pop-up's signature cocktail, the Jäger Stag, which featured chilli and grapefruit. The interactive pop-up bar is sure to delight brand fans and potentially inspire new ones.
Trend Themes
1. Immersive Brand Activations - Creating unique and interactive brand experiences in non-traditional settings.
2. Holiday-themed Brand Activations - Leveraging specific holidays to engage consumers and strengthen brand associations.
3. Cross-cultural Brand Collaborations - Infusing different cultural elements into brand activations to create memorable experiences.
Industry Implications
1. Hospitality - Exploring novel ways to engage guests and provide unique experiences in the food and beverage industry.
2. Alcohol and Beverages - Innovating in the alcohol industry by creating themed brand activations that resonate with consumers.
3. Event Planning - Introducing creative and immersive event concepts that captivate attendees and leave lasting impressions.
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