Clothing brands know that these days you have to sell a lifestyle, not just a clothing item. The concentration is not lost from the clothing items, but the consumer knows these clothes are cool. See more shots of the Jag Jeans Summer 2010 campaign above.
Implications - Businesses that devote their efforts to promoting their products in an alluring and enticing way will reap significant benefits. Consumers will likely invest in businesses with products that emphasize beauty, sexuality and lust. Businesses that employ this strategy will likely experience successful results.